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What Facebook’s Biggest Advertisers Say About ‘Invalid Clicks’ (FB)

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Source: http://www.businessinsider.com/what-facebooks-biggest-advertisers-say-about-invalid-clicks-2012-11 Facebook’s larger advertisers, unsurprisingly, aren’t willing to say much — on the record, at least — about the proposed class action lawsuit which claims up to 20 percent of pay-per-click advertising on the site comes from “invalid” clicks. Facebook says the suit is bogus, and is fighting an appeal in the case. One […]

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